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Instal the new LightBear2/26/2024 ![]() ![]() To achieve this, brewmaster Matt Brynildson had to use all the tools in his considerable toolbox. Mind Haze Light was still a considerable challenge, the task was retaining everything that made the original Mind Haze launched in 2018 so successful but this time in just 4% alcohol by volume. Instead of creating a brand new light beer, Firestone Walker leaned on what they had already accomplished with the family of IPAs that includes Mind Haze, Double Mind Haze and the Mind Haze Tropical Hazy Mixed Pack. These are the leaders of the pack changing perceptions and bringing in a new fanbase necessary to sustain the industry in the future. ![]() Light beer need not need to be “LITE” flavored beer. Drivers of the growth are the younger generation and an increase of female beer drinkers, both are/or should be the most sought after groups for craft breweries to sustain or even expand in the long-term. On the basis of production, the craft brewery segment accounted for the maximum light beer market share in 2019. ![]() Modern day brewing innovators are changing the perception that lower alcohol means less flavor by using the tricks of the big brewers mashed up with microbrewers ingenuity.Īccording to the Allied Market Research group the light beer market size was valued at $285.3 billion in 2019, and is expected to garner $338.8 billion by 2027. Ever since global beer behemoths launched “lite” versions of their already watered down industrial lagers, the segment has left a bad taste in the mouths of consumers wanting more with less abv. Craft breweries are taking back the light beer segment just like they reclaimed beer styles from macro brewers watered down conventionality. ![]()
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